Rookwood is an iconic American pottery company based in Cincinnati, Ohio. As a 145 year old historical brand, Rookwood needed an identity that could bring their heritage to life in today’s home. From the connected letterforms of the crafted logo to the rich, earthy palette and warm, evocative language, every element of the new identity system reflects Rookwood’s founding belief that art has a place in the most everyday objects and moments.

Rookwood is an iconic American pottery company based in Cincinnati, Ohio. As a 145 year old historical brand, Rookwood needed an identity that could bring their heritage to life in today’s home. From the connected letterforms of the crafted logo to the rich, earthy palette and warm, evocative language, every element of the new identity system reflects Rookwood’s founding belief that art has a place in the most everyday objects and moments.

Client: Rookwood
Role: Creative Director + Designer
Studio: Studio Corrin

Client: Rookwood
Role: Creative Director + Designer
Studio: Studio Corrin

Creative Services:
Brand Strategy
Brand Identity
Identity System Design
Brand Guidelines
Art Direction
Messaging

Creative Services:
Brand Strategy
Brand Identity
Identity System Design
Brand Guidelines
Art Direction
Messaging