Pet protection reimagined. Brought onto the This®Studio team to create multiple directions for Tavo's brand identity system. Presented here is one direction that ultimately was not chosen, but explores the dichotomy between your pet in motion and the hardlined security needed to keep your pet safe. A circle motif is used throughout in contrast to the sharp linework based off of the logo. This system creates a balanced and elevated brand that matches the premium quality and design of Tavo's products.

Pet protection reimagined. Brought onto the This®Studio team to create multiple directions for Tavo's brand identity system. Presented here is one direction that ultimately was not chosen, but explores the dichotomy between your pet in motion and the hardlined security needed to keep your pet safe. A circle motif is used throughout in contrast to the sharp linework based off of the logo. This system creates a balanced and elevated brand that matches the premium quality and design of Tavo's products.

Client: Tavo
Role: Designer
Studio: This®Studio

Client: Tavo
Role: Designer
Studio: This®Studio

Creative Services:
Brand Identity
Identity System Design

Creative Services:
Brand Identity
Identity System Design