01-Violette-Header-Img2

Cultivate your 'je ne sais quoi'. Violette_FR, founded by Violette Serrat, a French makeup artist, is a beauty brand focused on celebrating individuality, creativity and the freedom of self-expression. Violette_FR needed a brand identity and system, packaging design and a website experience that encouraged originality and the necessity to embrace your differences. The brand experience takes inspiration from French New Wave film, the beauty of imperfections and the joy of self-love.

Cultivate your 'je ne sais quoi'. Violette_FR, founded by Violette Serrat, a French makeup artist, is a beauty brand focused on celebrating individuality, creativity and the freedom of self-expression. Violette_FR needed a brand identity and system, packaging design and a website experience that encouraged originality and the necessity to embrace your differences. The brand experience takes inspiration from French New Wave film, the beauty of imperfections and the joy of self-love.

Client: Violette_FR
Role: Designer
Studio: Assignment Studios

Client: Violette_FR
Role: Designer
Studio: Assignment Studios

Creative Services:
Brand Identity
Identity System Design
Packaging Design
Website Design

04-Violette-Webpage1
03-Violette-Vertical17
05-Violette-Mobile4
04-Violette-Webpage15
04-Violette-Webpage5
03-Violette-Vertical8
04-Violette-Webpage7
03-Violette-Vertical9
05-Violette-Mobile3
04-Violette-Webpage11
04-Violette-Webpage14
03-Violette-Vertical4
04-Violette-Webpage3
03-Violette-Vertical16
03-Violette-Vertical15
04-Violette-Webpage12