Nature Led. Wildly Australian. Westholme raises Wagyu beef guided by the natural ecosystem of northern Australia. A core principle of the company is letting the land lead, "building a circular, thriving ecosystem that integrates crops and cattle and a balanced future for beef." The logo was crafted with the idea of finding the visual balance between structure and fluidity, keeping in mind the systematic processes in raising Wagyu and maintaining quality lands and cuts alongside the dynamic environments of each station. The Westholme brand identity and system needed to reflect an Australian sensibility and craft while capturing the necessity and beauty of the land.

Nature Led. Wildly Australian. Westholme raises Wagyu beef guided by the natural ecosystem of northern Australia. A core principle of the company is letting the land lead, "building a circular, thriving ecosystem that integrates crops and cattle and a balanced future for beef." The logo was crafted with the idea of finding the visual balance between structure and fluidity, keeping in mind the systematic processes in raising Wagyu and maintaining quality lands and cuts alongside the dynamic environments of each station. The Westholme brand identity and system needed to reflect an Australian sensibility and craft while capturing the necessity and beauty of the land.

Client: Westholme
Role: Designer
Studio: Assignment Studios

Client: Westholme
Role: Designer
Studio: Assignment Studios

Creative Services:
Brand Identity
Identity System Design
Packaging

Creative Services:
Brand Identity
Identity System Design
Packaging